While many other German companies find themselves developing into `problem children`, the opposite is actually the case with PM-International. The German company from Speyer has to be described as THE model German company within the direct marketing industry. This impression was further strengthened with a visit to PM`s World-Management-Congress which took place on the 18.04.2009. Over 2,500 qualified business partners from the company were in attendance at the sell out event which occurred in a hall in the Black Forest in Karlsruhe.

PM international is made up of solid values, a conservative financial policy but above all it is based on consistency and perseverance. However the company still offers and maintains these German virtues. PM-International was boring, was stable but not really `sexy` – that was to be heard again and again. The open criticism was made as the company introduced a whole host of new products and it is possible to say with certainty that this was the start of a new era for PM-International.



Although the invitation, sent by mail, only reached the OBTAINER head-office in Dubai a few days prior to the event, Michael Sander thought nothing of it, immediately hopped on the first plane to Germany in order to be at the event. A decision that paid off. In the morning before the official opening ceremony a symbolic ceremony took place for PM`s next big construction project, which is the building of PM-International headquarters in Switzerland. That validated what many participants had already suspected: a real new beginning.

This time, Rolf Sorg, founder and CEO of the company really intended on surprising everyone. Even the top-leaders of the company were like little children waiting for Santa; while they waited in anticipation to see what would be presented. As rumor had it, it was going to be a change in the company`s branding, and it turns out that this rumor was actually true. The absolute highlight of the World-Management-Congress and at the same time a historic milestone in the history of the PM-International AG was the presentation of the new branding. All the business partners of the company, who had traveled across the world to be present at the event, experienced the `birth` of the family business from Speyer for the second time, in the truest sense of the words – with the presentation of the new branding of PM-International and the brand FitLine. Not only will all the FitLine product packaging be changed to a new premium design, the FitLine logo itself will be optimized, without loosing the integrity of the logo which is quite popular on the market and makes a good visual impact. The characters within the FitLine logo will now be presented in the colors red and silver with the center slogan being Experience the results.



The PM Company logo now supports the clear statement “Simple. Successful” (German: “Einfach. Erfolgreich”.) Also their website will also sport the new corporate design. In short, the entire external appearance of PM-International has been redesigned. Thus, the world famous premium quality FitLine products can now hit the market with a bang.


A further highlight of the presentation was the extended Weight Management FitLine XXS-concept, which since its launch onto the market at the start of 2009 has been met with with exceptions of great selling success. In addition to a sophisticated online support program, the `XXS-Coach`, a dvd is now available to those who want to loose weight. It includes exercising instructions with an accompanying book. Thus complying with the holistic requirements of the FitLine product.


The real surprise was the presentation by Dr. Schmitt on the theme: “Water is life – life is water.” In addition to the premium FitLine products – so to speak the personal spring for your home – an exclusive FitLine drinking water purification system was introduced in four steps. This appliance will guarantee FitLine users, energetically clean, healthy and chemically pure `spring water` through a high quality reverse osmosis system with an activated carbon filter function. PM-International is reacting to the continuous problem of polluted water in countries such as Germany, Austria and also in others industrialized countries and concern themselves with the theme of making already highly specialized companies in direct marketing aware: Water is life!


Finally, PM charity ambassador, Beate Schmitt informed the consultants about how the family company from Speyer have been actively helping with various charitable aid organizations. The children in the Third World lie particularly at the heart of the company, this is why they have been working so closely with the child relief agency World Vision. A slogan was specifically created for this: “PM Charity – a world for everyone”. PM charity ambassador Beate Schmitt also had the opportunity at the World-Management-Congress to announce to the numerous business partners the total budget for the “PM charity – a world for everyone”: In conjunction with World Vision PM will provide € 50,000 for the building of a well in Ghana in the Assin region and will sponsor 70 more children in Peru (Region Yauli). In total the company for Speyer supports more than 400 children worldwide. In 2009 the budget for charitable projects lies at 250,000 Euro. In addition the revenue made on the PM charity poster will go towards a campaign of the first aiders in Speyer, with the motto “Help is strength” and will fund the first aid book. Thus children in the 3rd and 4th class of primary school will learn what precautions to take at the scene of an accident.


The awards to the worlds most successful partners followed in the late evening. Among others, Jarkko Kramsu from Finland and Authony Khung from Singapore (cf. OBTAINER WW, edition 02.2009) were honored. However the emotional highlight of the event was clearly the speech of the freshly honored silver president Daniela Claudia Szasz.



The friendly super woman, who also regularly writes a column in the OBTAINER, reached the global top 20 of the company and did it quicker than any other woman before her, therefore setting a new record. She held a speech in honor of four team partners (Christian Kröncke, Tino Wessels, Angela Ahsendorf, Robert Ahsendorf), all who reached the status of president and therefore producing an anual turnover of 1.200.00 Euro (1,2 Million) – this amount hadn`t been reached by a consultant with PM-International before – and certainly not within only 15 months.



In summary, the World-Management-Congress 2009, will remain a unforgettable day full of emotion, vision and surprises for all the team partners of the PM International AG who traveled across the world to be there. Even the subsequent Pfälzer wine party was a huge success and many PM-partners danced the night away, into a new and even better future.

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